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MED-1 is a GATA-family transcription factor that is essential for development in Caenorhabditis elegans. It’s single GATA-type zinc finger was shown by Morris Maduro to bind to a long and slightly divergent DNA site (GTATACTTTT), compared to the well-known consensus for mammalian GATA-family zinc fingers (AGATAA). We used a combination of NMR spectroscopy, gel shifts and mutagenesis to demonstrate that the MED-1 zinc finger forms an additional C-terminal helix, which is induced only upon binding to DNA. This helix is inserted into the major groove of DNA to bind to the 3′ end of the recognition sequence. These data demonstrate the difficulties in predicting the structures of protein complexes from sequence data alone – the additional helix was not predicted by secondary structure prediction algorithms.